Industry News
Millennials, Gen Zs storm real estate market to gain 'now' and later
As the global economy witnesses tectonic shifts, young investors are ditching stock markets, turning towards alternative investments, or “alts” as they are commonly referred to.
While majority have gravitated towards crypto trading, some of them have stormed into the real estate market, building on traditional industry norms to innovate for today’s customers for more repurposed gains.
Recent findings from a Lansons survey highlights this trend, showing that while many of young people invest in crypto assets, 30 per cent of Gen Z and 25 per cent of millennials have dipped their toes in the alternative investment space, majority finding home in real estate.
Millennials and Gen Z accounted for 43 per cent of all home purchases in the U.S. in 2023.
This trend is taking shape in Kenya, with Hellen Wangui, an investment manager at Amaziah DMW saying that 60 per cent of those buying the the firm’s properties in Muthiga are aged between 21 to 40 years.
“Young people are diversifying their investments in a manner that is shocking analysts. They have for instance rejuvenated the real estate industry, sparking its marked growth,” Wangui said.
“The generation before us invested in land as an asset but today’s generation goes further by asking: is that asset generating an income?”
“Most of our first time investors are moving from stock market, others converting cryptos. We help them grow value and can monitor activities real time and reap every month. That is how we have been able to navigate this market. People want an investment that generates passive income,” she added.
Source: The Star Newspaper
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